Vancouver, Canada | The Startup Lifecycle Masterclass
Vancouver | September 10, 2026
Vancouver, Canada | The Startup Lifecycle Masterclass
VANCOUVER | SEPTEMBER 10, 2026
Most founders are not short on effort. They are often doing the right work in the wrong phase.
The priorities, metrics, capital, and team decisions that fit one phase may not fit the next. This focused two-hour masterclass gives you a practical map of the seven startup-lifecycle phases so you can see where your company is now and what matters next.
Do you know which phase your company is actually in?
What you will leave with
- A clearer view of your company's current phase and primary constraint
- A way to align priorities, capital, metrics, and team behavior with that phase
- A sharper understanding of the transition and sequencing risks ahead
- A practical next move, including what deserves attention now and what can wait
Two-hour agenda
- 5:00 to 5:15 PMWhy phase matters
How good decisions become bad decisions when timing and phase do not match. - 5:15 to 5:40 PMThe seven-phase map
A practical view of the full startup lifecycle and the job of each phase. - 5:40 to 6:10 PMDiagnose your current phase
Identify the signals, constraints, and priorities that show where your company is now. - 6:10 to 6:35 PMTransition risks
See where companies get stuck between phases and what commonly goes wrong. - 6:35 to 6:50 PMDecide what matters next
Translate the framework into clearer priorities for your next move. - 6:50 to 7:00 PMQuestions and close
Bring the framework back to the decisions in front of you.
MEET THE SPEAKER
Gregory Shepard
Gregory Shepard is The Startup Architect. He helps startup founders move from idea to exit with a practical system for understanding where they are, identifying what matters now, and taking the right next action.
Gregory has built and exited 12 companies across marketing technology, financial services, ecommerce, health, travel, and environmental biotechnology. The $925 million sale of eBay Enterprise received four M&A Advisor Deal of the Year awards, documented in the national winner list and international winner list. In a separate January 2016 transaction, eBay Enterprise Marketing Solutions acquired AffiliateTraction, and Gregory became its chief strategy officer.
He is the author of The Startup Lifecycle and creator of the Startup Lifecycle, Startup Architecture, and Startup Operating System methods. Gregory is also a Fulbright Scholar, Fulbright Specialist, and co-founder of the Fulbright Entrepreneurship Initiative. He was featured on MSN in "Top 10 Visionary Entrepreneurs Shaping the Future in 2026." His work spans innovation and entrepreneurship. He is the founder and CEO of StartupScience.io and a TEDxSanDiego speaker.
WATCH GREGORY'S TEDxSAN DIEGO TALKThriving Despite Autism, Dyslexia, Processing Disorders and Poverty
MSN named Gregory a Top 10 Visionary in Entrepreneurship, and his M&A work has received four M&A Advisor awards.
Who should attend
UCW students, founders, aspiring founders, early-stage operators, and ecosystem builders who want a clearer framework for startup decisions.
Event details
Thursday, September 10, 2026
5:00 PM to 7:00 PM Pacific
University Canada West, Vancouver House Campus
East Building Lobby
1461 Granville Street
Vancouver, BC V6Z 0E5
COME WITH ONE DECISION
Leave with a clearer next move.
Bring the startup question you are wrestling with. Use the lifecycle map to see what matters now and what can wait.
Free registration. One seat per registration.
Free registration.
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